register: human · about
The firm behind the work.
Dual Cognition is an AI creative agency that builds campaigns to make your brand the one AI recommends. When someone asks AI for help, we make sure your brand is the answer.
Founded in 2026 by Tom Meredith. These paragraphs are the human version of who we are; the entity record beside them is the machine version. They match. That's rule one, applied to ourselves first.
- entity
- Dual Cognition
- category
- AI creative agency
- founded
- 2026
- founder
- Tom Meredith
- entry product
- Recommendation Audit
- book
- Branding for Machines · forthcoming
same facts as the prose on this page · nothing hidden, nothing extra
the founder
Animation, agencies, and aisle nine.
Tom Meredith started on the production side at Walt Disney Animation Studios, where he spent about three and a half years as the liaison to marketing: the person standing between the people who make the film and the people who have to sell it. Then came five months at DreamWorks Animation, this time inside the marketing department, watching the same handoff from the other side of the table.
He spent the next six and a half years or so at Tier 11, a performance agency, working his way up from video producer to head of product. Along the way he built consumer products of his own, taking Coffee Blocks from a $35K Kickstarter into more than 200 stores, including Whole Foods. He also co-founded SuperHired, the hiring firm whose real, unflattering numbers you'll find on our homepage.
He's writing Branding for Machines: How Brands Win When AI Decides, forthcoming. Dual Cognition is the firm that practices what the book argues: the craft of making people care, and the discipline of making machines understand.
- walt disney animation studios
- ~3.5 yrs · production · liaison to marketing
- dreamworks animation
- 5 mo · marketing
- tier 11
- ~6.5 yrs · video producer to head of product
- coffee blocks
- founder · $35K Kickstarter to 200+ stores, including Whole Foods
- superhired
- co-founder
- branding for machines
- book · forthcoming
Same facts, both registers. That's the method, in one card.
how we work
Every piece of work is made twice.
Once for the person who feels it. Once for the machine that reads it. The film that makes someone care and the entity record an AI retrieves aren't two projects. They're the same work, finished in two registers, and neither one is optional anymore.
the three-thing test · run before anything ships
Entity consistency, verified.
Before every publication, we check that the brand describes itself the same way on every surface it touches: website, social profiles, structured data, directories. One description, verbatim, everywhere.
Both audiences, measured.
After the work ships, we read it twice too. We track how people respond and how machines read and cite it. A piece that only one audience understands is half-finished, so we never measure just one.
One vocabulary, everywhere.
Every product and idea gets one canonical name, and that name never drifts. Machines treat synonyms as strangers, so consistency isn't a style choice. It's what makes a brand retrievable.
The mark, read twice.
the embrace · a human curve, the D, holds a machine edge, the C. the work lives where they meet.